Spoony
Spoony is not your (neuro)typical social app. It’s the world’s first social network for neurodivergent, chronically ill and disabled people. It also boasts an average session duration 10x greater than TikTok.
Brand Development
Product and Content Design
Creative Direction
Watch Emma and Anja (Design Director, Shadowboxer) talk about how they built Spoony's brand.Setting a new standard in social media
In just 6 months, Spoony built a community of more than 10,000 active users from across the globe with a monthly retention rate more than 5 times the social media average*. The average session duration is a little over an hour. With the likes of TikTok, Facebook and Instagram all sitting around 5 minutes, this demonstrates that people are finding deep connection and engagement with Spoony’s community—not quick hits of dopamine.
Importantly, Spoony’s community has reported an 18.84% reduction in social isolation since joining.
*https://sendbird.com/blog/app-retention-benchmarks-broken-down-by-industry
