Saveful
Saveful helps home cooks trust their gut and reduce food waste. Backed by Qantas and, the State and Federal governments, it’s cutting carbon emissions and shaping school curriculum.
Brand Development
Product and Content Design
Creative Direction
Serving up a real impact
8 months since launching, Saveful has helped home cooks use up around 2,500kg of food – diverting it away from home kitchen bins and into hungry tummies at a time when every spare dollar counts, equating to a potential reduction of around 4,750kg of CO2 emissions.
Saveful’s impact is tracked through several metrics and user analytics. Pre-make surveys check in with users to see what ingredients were already on hand, thus measuring food being used up and diverted from waste. Post-make surveys help close the loop for users who choose not to complete the pre-make survey.
Users say Saveful’s flexible meal frameworks are a revelation. Federal and State Governments have supported Saveful, 5 local government areas (that’s 250k homes) are on board. The Saveful School Challenge has been launched to 850 Australian schools.