Wonki
Wonki started as a university project. Today, it’s a leading hard seltzer stocked by major bottle-o’s and bars, while supporting Aussie farmers and reducing waste.
Brand Development
Creative Direction
Copywriting
Produce with personality
It’s human nature to choose beauty. But our obsession with looks has created an ugly problem. Each year, Australia wastes over 7.3 million tonnes of food. Despite Wonki fighting the good fight, they still needed to make people fall in love with funny looking fruit.
So we leant in to Wonki’s strength — it’s great personality, and developed a bright, fresh brand that didn’t take itself to seriously and encouraged others to do the same.
Doing the world a flavour
Within 6 months, Wonki was onboarded by several independent bottle-o’s, BWS and Dan Murphy’s.
In the brand’s first year, Wonki saved over 10 tonnes of produce from waste — a potential carbon cost of 25 tonnes and was named Sustainable Supplier of the year by Endeavour Group, Australia’s largest retail drinks and hospitality company.
